How the smallest design choice can lead to marketing success
There are various ways that a brand can deliver a message to their audience. Usually people don’t think about the smallest details in their branding- a mistake that has cost them a lot of potential leads or prospects. Branding is everything and consumers gravitate towards whatever they connect with the most. Stick with the branding that fits your target audience. Consistency and recognition are key for attracting more customers and keeping your current ones. The smallest design choice can help shape your brand’s identity and boost brand loyalty.
Typography, Logo, and Color Scheme: Having the right logo defines the tone, message, and overall feeling of your brand. It’s important to understand the tone of your brand to create effective design elements. Color and typography are important for defining tone and evoking emotional connections.
For example:
-
A red logo might indicate urgency or importance. Many fast food companies use red to stand out and attract customers because it triggers feelings of hunger and can even open up their appetite.The biggest fast food companies use red in all their products, not just their logo like Mcdonald’s, Wendy’s, KFC, Chick Fil A etc.
-
A blue logo might evoke feelings of trust and peacefulness. Many health insurance companies have blue in their logo to evoke trust and calmness.
.
Imagery and Layout: The overall layout and imagery of your brand is also an important step towards marketing success. The use of photographs, illustrations, and videos are key for story telling. An image can convey a message instantly and can have a great influence on the tonality of your brand. Imagery stands out globally transcending beyond language and cultural differences. This is effective for global brands because it is accessible to everyone in the world. Connecting to a larger audience can help attract new potential leads.
Overall, a visual context can help your audience understand the message you are trying to send. Whether you are trying to spread a message about world hunger or if you are advertising one of your products, imagery and the overall layout of your brand is important if you want your marketing strategies to succeed. Imagery will shape the way people view your brand. In the below example the Heinz advertisement is trying to subtly convey that they use real tomatoes and that the ketchup is fresh. On the right the child’s face tells a strong message. It reminds people that world hunger exists and there are children starving in certain parts of the world. It leaves a strong impact on people and can attract more donations or awareness to UNICEF.
